One of the things we take for granted these days is "Net Neutrality." This is the principle that internet users are provided equal access to anything on the internet. However, some ISPs are working toward the ability to regulate content. Imagine the potential future where you can't access your favorite sites because those sites refused to pay your ISP. Imagine if websites critical of a certain politician were somehow blacklisted by ISPs by a simple bidding process.
There's a growing movement to try to protect Net Neutrality. Increasing awareness is always a good step to preventing this sort of potential problem.