Google bombing is quite a powerful technique to subtly influence people and it's simple to do. There's currently an effort to google bomb John McCain with negative articles about him. All you have to do is spread around links such as these:
John McCain
John McCain
John McCain
John McCain
John McCain
John McCain
John McCain
John McCain
John McCain
And you've contributed to the effort. When people search Google for John McCain, those articles will have a higher ranking due to the way google's link analysis works. =)
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